Business & Economics Books › consumer behavior marketing strategy

Pre-Owned Consumer Behavior and Marketing Strategy 9780256261905

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in acceptable condition. If you re not completely satisfied please get in touch & we ll be happy to help. ISBN-10: 0077294106... more

Pre-Owned Consumer Behavior: Building Marketing Strategy 9/e (with DDB Needham Data Disk) (Hardcover) 0072865490

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Consumer Behavior: Building Marketing Strategy 9/e (with DDB Needham Data Disk) (Hardcover) 0072865490

Consumer Behavior: Building Marketing Strategy provides students with a usable strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can with practice be used to develop sound... more

Advances in Business Marketing and Purchasing: Interfirm Business-To-Business Networks: Theory Strategy and Behavior (Hardcover)

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical... more

Pre-Owned Social Marketing: Strategies for Changing Public Behavior (Hardcover) 0029184614 9780029184615

Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining acceptable on books as long as the text is readable and markings... more

Marketing Communication Strategy (Paperback)

This book has these two research questions need to be answered? (1) Can apply (AI) learning machine predict consumer behaviors in retail industry? (2) Can (AI) learning machine replace human marketing research method? This book researchs how to apply... more

Marketing Strategy Workbook: Marketing Funnel Marketing Tactics Go to Market Strategy Buying Cycle (Paperback)

It seems like you are interested in developing a comprehensive marketing strategy which is a crucial step towards successfully promoting your product or service. Here are a few points that can help you build upon your existing content: Understanding... more

Modern Marketing Strategy and Tactics: 19 strategies that other marketing books won t tell you (Paperback)

If you want to be successful at anything you must master the art of marketing. Marketing is not rocket science but it does require some skill. In fact if you are serious about building a profitable business then you will need to invest time and effort... more

Content Chemistry 6th Edition: : The Illustrated Handbook for Content Marketing (A Practical Guide to Digital Marketing Strategy SEO Social Media Email Marketing & Analytics) (Edition 6) (Paperback)

The result of thousands of conversations about web marketing with hundreds of companies this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization social media and email... more

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Hardcover)

The Handbook of Marketing Scales Third Edition represents a clear and user-friendly collection of multi-item self-report measures developed and frequently used in consumer behavior and marketing research. Key Features More than 150 scales are included... more

Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research 9781412980180 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Marketing behavior and executive action; a functionalist approach to marketing theory. 1957 [Leather Bound]

Leather Binding on Spine and Corners with Golden Leaf Printing on round Spine (extra customization on request like complete leather Golden Screen printing in Front Color Leather Colored book etc.) Reprinted in 2018 with the help of original edition... more

Pre-Owned Essentials of Marketing: A Marketing Strategy Planning Approach Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Pre-owned Marketing Strategy : An integrated approach to online marketing Paperback by Kingsnorth Simon ISBN 074947470X ISBN-13 9780749474706

Digital Marketing Strategy : An integrated approach to online marketing more

Social Media Marketing Step-By-Step : The Guides To Instagram And Facebook Marketing - Learn How To Develop A Strategy And Grow Your Business (Hardcover)

Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name build connections and explore unlimited opportunities with social media? Would you like to be able to improve your... more

Global Content Marketing: How to Create Great Content Reach More Customers and Build a Worldwide Marketing Strategy That Works 9780071840972 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies (Hardcover)

Stop feeling overwhelmed by data and start using it to its full potential to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand and develops product strategies. Many brands talk about creating a... more

Pre-Owned Essentials of Marketing: A Marketing Strategy Planning Approach [With CDROM] (Paperback) 0077216431 9780077216436

Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining acceptable on books as long as the text is readable and markings... more

Pre-owned Marketing Strategy : An Integrated Approach to Online Marketing Paperback by Kingsnorth Simon ISBN 0749484225 ISBN-13 9780749484224

Digital Marketing Strategy : An Integrated Approach to Online Marketing more

Pre-Owned: The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy (Hardcover 9781556238093 1556238096)

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy ISBN-10 1556238096 ISBN-13 9781556238093 Associates David Shepard 2nd edition 512 pages Publisher: Irwin Professional Pub Binding: Hardcover The New Direct Marketing... more

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules (Hardcover)

In this book marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research Simon provides practical advice for using the... more

Pre-Owned Digital Marketing Strategy : An Integrated Approach to Online Marketing 9780749474706

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Small Business Marketing In A Week: Marketing Strategies For Small Businesses In Seven (Paperback 9781473609334) by John Sealey

9781473609334. Pre-Owned: Good condition. Mass-market paperback. Pages: 128. B-format paperback. 128 p. Intended for college/higher education audience. Marketing your small business just got easier It s been said that the most important area for any... more

Essentials of Marketing : A Marketing Strategy Planning Approach (Edition 12) (Paperback)

Built around the authors seminal 4Ps (Product Price Place Promotion) framework Essentials of Marketing 12/e is revised to integrate new concepts and timely examples. Unfolding trends are covered including multi-channel marketing customer equity... more

Pre-Owned Digital Marketing Strategy: An Integrated Approach to Online Marketing (Paperback 9780749484224) by Simon Kingsnorth

9780749484224. Pre-Owned: Good condition. Trade paperback. 2nd Revised edition. Revised. Pages: 384. Trade paperback (US). 384 p. Intended for college/higher education audience. Intended for professional and scholarly audience. Optimize your digital... more

Pre-Owned Digital Marketing That Actually Works the Ultimate Guide: Discover Everything You Need to Build and Implement a Digital Marketing Strategy That Gets Results 9780983028642

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Malcolm Mcdonald on Marketing Planning : Understanding Marketing Plans and Strategy 9780749451493

The essentials of marketing plans and the strategic marketing planning process including defining markets and segments setting marketing objectives and strategies advertising and sales promotion strategies and price and sales strategies. CONDITION –... more

Irwin Series in Marketing: Marketing Strategy : Planning and Implementation (Edition 2) (Paperback)

This text focuses on product-market entry-level strategy examining the content of specific strategies appropriate for difference market and competitive situations as well as the organizational and managerial issues involved in implementing those... more

The Marketing of the President : Political Marketing As Campaign Strategy 9780803951389 Used / Pre-owned

Using the 1992 presidential election as a case study this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process... more

Pre-Owned Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation 9780749453893 Used

Understanding Digital Marketing is a guide for marketers to selling more products online web marketing the rules of new media and reaching the new generation of digital consumers. The book covers key topics such as online accountability search engine... more

Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy (Hardcover)

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive... more

Pre-Owned Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback) 0749478438 9780749478438

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital... more

Pre-Owned Practical Content Strategy & Marketing: The Content Strategy Certification Course Student (Paperback 9781978318281) by Julia McCoy Mark Schaefer

9781978318281. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 366. Trade paperback (US). Glued binding. 366 p. Contains: Illustrations black & white. Intended for a juvenile audience. Finally: a real-life practical industry guide... more

Marketing in the Age of Google : Your Online Strategy IS Your Business Strategy 9780470537190 Used / Pre-owned

Search has changed everything. Search has become woven into our everyday lives and permeates offline as well as online activities.Every business should have a search strategy. How a business appears online can impact consumer influence as much as if... more

Affiliate Marketing : Each Advice And Strategy Is Presented Succinctly With Actionable Steps To Help You Effectively Implement The Strategies (How To Generate Revenue As An Affiliate Marketer) (Paperback)

Do you struggle to generate website traffic or leads? Are you incapable of using social media or web analytics to increase your conversions? Writing outstanding sales copy? Or optimizing your website or sales page for greater search engine rankings? If... more

Consumer Behavior in Asia : Issues and Marketing Practice 9780789006912 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned Experiential Marketing : Consumer Behavior Customer Experience and The 7Es (Paperback) 9781138293168

This book combines gives readers an overview of: the origins and the rise of the customer experience logic the 7Es (Experience Exchange Extension Emphasis Empathy Emotional touchpoints Emic/Etic process) of the new experiential marketing mix and the... more