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Pre-Owned Interactive Services Marketing 9780618641802

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and... more

Pre-Owned Consumer Behavior and Culture : Consequences for Global Marketing and Advertising 9781412979900 Used

The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and numerous updates on the highly regarded first edition CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal... more

Services Marketing: Text and Cases (Paperback)

Marketing is crucial in any industry: for service based organisations it s absolutely critical. This textbook looks at the issues models and theories behind services marketing. It is supported by a range of substantial international case studies and... more

Affiliate Marketing 2024 Step By Step Guide To Make $10 000/Month Passive Income To Escape The Rat Race and Build an Successful Digital Business From Home (Paperback)

Are you looking for an online business that you can start today? If so affiliate marketing is for you. This method of earning money through the Internet has been around for more than two decades and people are still using the same model today as 20... more

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka (Hardcover)

Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Research Model and Hypotheses.- Chapter 4. Methodology and Methods.- Chapter 5. Quantitative data Presentation and Analysis: Descriptive Analysis.- Chapter 6. Quantitative data... more

Pre-Owned Marketing Accountability : A New Metrics Model to Measure Marketing Effectiveness 9780749462635

Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research. It introduces a new marketing metrics model that will enable marketing directors to measure the impact of their marketing... more

Making Sense of Change Management: A Complete Guide to the Models Tools and Techniques of Organizational Change (Hardcover)

How can organizations effectively navigate times of change? This book provides comprehensive guidance on adapting mindsets structures and strategies to achieve success. Making Sense of Change Management is a classic text for beginners through to... more

Routledge Studies in Management Organizations and Society: Flexible Human Resource Management and Vocational Behaviour: The Employability Market Orientation Model (Paperback)

The Employability Market Orientation (EMO) model which is more extensive than traditional approaches in the field of personal marketing along with a questionnaire for its measurement makes the employee anti-fragile behaving as a micro-entrepreneur... more

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth (Hardcover)

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers... more

Pre-Owned Computer Models in Marketing : Planning 9780894260049 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Spatial price equilibrium analyses of the livestock economy. 3 Spatial price equilibrium models of the pork marketing system / by G.G. Judge and T.D. Wallace. 1960 [Leather Bound]

Select Your Preferred Color at No Additional Cost! Explore More Options by Clicking on More Images and Notify Us of Your Choice via Email. Presenting an Exquisite Leather-Bound Edition expertly crafted by the prestigious organization “Rare Biblio�... more

MIT Press Classics An Econometric Approach to a Marketing Decision Model (Paperback)

This book describes the creation of a simulation model that is designed to serve as an artificial test market. The market is sufficiently realistic to permit it to be used for experimenting with a wide range of alternative marketing programs for a... more

Pre-Owned Building Models for Marketing Decisions (Paperback 9780792378136) by Peter S H Leeflang Dick R Wittink Michel Wedel

9780792378136. Pre-Owned: Good condition. Trade paperback. 2000 ed. Language: English. Pages: 645. Trade paperback (US). Glued binding. 645 p. Contains: Unspecified. International Quantitative Marketing 9. This book is about marketing models and the... more

Exploring Niche Tourism Business Models Marketing and Consumer Experience (Paperback)

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture authenticity and resources and niche tourism is considerably important for the future of tourism companies and destination... more

Springer Business Cases: H2h Marketing: Case Studies on Human-To-Human Marketing (Hardcover)

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking Service-Dominant Logic and Digitalization. Following the authors successful book on H2H Marketing... more

Pre-Owned Marketing Accountability : How to Measure Marketing Effectiveness 9780749453862 Used

Marketing Accountability is a groundbreaking new title by Malcolm McDonald and Peter Mouncey based on rigorous research. It introduces a new marketing metrics model that will enable marketing directors to measure the impact of their marketing... more

Integrated Marketing Communication: Integrated Marketing Communications in Risk and Crisis Contexts : A Culture-Centered Approach (Paperback)

Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC the culture centered approach to communicating with multiple publics and applies the IDEA Model for effective message construction.... more

Pre-Owned Guerrilla Marketing : A Simple Battle Plan for First-Time Marketers 9781599181530

How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results at less cost faster. It reveals dozens of low-cost strategies for getting new customers... more

CDL Minded Marketing : 3-Step System to Build Establish and Grow Your Brand in your Business for Entrepreneurs Small Business Owners and Commercial Driver/Operators (Paperback)

The Commercial Driving Business Success Secret That s Just Out of Your Reach (for Now!) Stop what you re doing right now and listen up - your commercial driving or trucking business is doomed unless you change your mindset immediately. No being a... more

Marketing and Advertising in the Online-to-Offline (O2O) World (Paperback)

The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are... more

Pre-Owned Global Marketing and Advertising: Understanding Cultural Paradoxes (Paperback) 1412970415 9781412970419

Packed with cultural company and country examples this book offers a mix of theory and practical applications covering globalization global branding strategies classification models of culture and the consequences of culture for all aspects of... more

Digital Marketing (Paperback)

As information technology advances as well as communication the emergence of an interactive behavior model is driven. In view of this this paper aimed to investigate the use of fanpages (specifically Facebook) as a digital marketing tool by financial... more

Confronting Security and Privacy Challenges in Digital Marketing (Hardcover)

Marketing and specifically its digital marketing component is being challenged by disruptive innovations which are creating new unique and unusual opportunities and with the emergence of new paradigms and models. Other areas of knowledge have embraced... more

Marketing Strategy & Management (Paperback)

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts processes and models. Topics covered include: marketing planning research and analysis; decision-making; the... more

Weblogs & New Media : Marketing in Crisis

Standard Model marketing is in crisis as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely... more

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning 9780133552522 Used / Pre-owned

This is a complete and practical guide to modern marketing analytics methods and tools. Through real case studies you ll learn how to connect marketing inputs to customer behavior use predictive models to develop forward-looking what-if scenarios and... more

The Hidden Wealth of Customers (Hardcover)

Introducing return on relationship with your most valued customers The traditional model of growing your business--by relying on employees in sales marketing and product development--is dying. Today s most successful companies are taking a different... more

Social Media and Public Relations : Eight New Practices for the PR Professional 9780132983211 Used / Pre-owned

In this concise focused action-oriented book industry thought leader Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. Breakenridge shows... more

The Business Of The 21St Century (Paperback)

The Business Of The 21st Century extols the virtues of network marketing as a business model that is ideal for the average person to create streams of income. Summary of the Book The economy is in a downwards spiral the world over. Big businesses are... more

10 Rules to Break and 10 Rules to Make (Pentagon Press)

About the Book: 10 Rules to Break and 10 Rules to Make This easy to read book was better than I expected. The book is geared towards MLM/network marketing folks and has many of the expected cheerleading phrases common to that business model. Having... more